Product strategy ◼ Not just pixels ◼ Strategy first ◼ Build what matters ◼ Product strategy ◼ Not just pixels ◼ Strategy first ◼ Build what matters ◼ Product strategy ◼ Not just pixels ◼ Strategy first ◼ Build what matters ◼
Product Strategy Studio

Everyone's shipping.
Almost nobody's building.

The idea isn't the hard part. Knowing what to build, who it's for, and why anyone would pay — that's the part most people skip.

Book a product mapping call
Strategy for creators, founders, and product teams who are done guessing
Reality check

AI made building easy.
It didn't make building right easy.

You can ship an app in a weekend now. But the App Store is a graveyard of apps that launched and never made a dollar. The gap isn't technical anymore — it's strategic. Market fit, monetization, retention, positioning. That's what separates a side project from a business. And that's where most people building with AI are completely blind.

If you have a community, you have distribution. That's your unfair advantage. But only if you build the right product for them — not just any product.

95%
of apps never make money.
The gap isn't talent — it's strategy.
1 in 10
startups survive past year two.
Most built the wrong thing perfectly.

AI can build an app now. Anyone can push pixels. The App Store has 2 million apps. Most make zero money.

The difference between a product that exists and a product that survives? Knowing what to build, who it's for, how it fits the market, and why anyone would pay for it — before writing a single line of code.

That's not design. That's product strategy.

Which one sounds like you?

Two roads. Same destination: a product that works.

For Creators ◼◼◼
"I have the audience.
Now I need the product."

You're a creator with 100K+ followers ready to turn community into a subscription business. You've seen the "launch in a weekend" promises. You know your people deserve more than a template with your name on it.

"I know my audience better than anyone. I just don't know how to turn that into a product they'll keep paying for."
See how I help creators → →
For Founders ◼◼◼
"I have the funding.
Now I need the product leader."

You're a funded founder drowning in design decisions you shouldn't be making. Your team is waiting, your investors want numbers, and you're reviewing responsive layouts at midnight instead of thinking about product-market fit.

"I need someone who gets business strategy AND design leadership — so I can stop being the bottleneck and start being the CEO."
See how I help founders → →
The real gap

Everyone focuses on the build.
Nobody plans the business.

These are the assumptions that kill products before they ever find revenue. If any of them sound familiar, you're not alone — but you do need a strategy.

Let's figure out if your idea has legs →
What they think What it actually takes
AI builds the app for me
AI builds features. Strategy decides which ones matter.
A good idea = a good product
A validated idea + market fit + retention model = a product.
Launch it and they'll come
Community-first distribution is the only edge left.
Pretty UI = good UX
UX is the business logic made invisible.
More features = more value
Fewer features, better positioned = actual revenue.
I'll figure out monetization later
Monetization is a design decision, not an afterthought.
Start here

30 minutes. One question:
Is your product ready to build?

We'll map your product, identify the gaps, and figure out if I'm the right person to help you close them. No pitch deck required.

◼ Product viability check
◼ Biggest risk identified
◼ Clear next step
Book a product mapping call
Free · 30 min · Zero fluff